Last week, Microsoft reported its Q3 results 2016 calendar. Revenues increased due in part to the success of Microsoft Office and a significant increase in server products Microsoft cloud, including income Azure and server). The pivot CEO Satya Nadella Microsoft in the cloud has not only remained relevant Microsoft, but also pushed the share price above $ 60, a level not seen since December 1999.
Like a proud parent, Microsoft highlighted the success of its surface material, including Pro 4 surface and the surface of the paper. Tom Warren reports the Verge:
The surface is again a good place in the results of Microsoft. Surface income was $ 926 million for the quarter, up 38 percent from last year's $ 672 million. As Surface Pro 4 and folder area will have contributed to revenue, and is expected to Microsoft to launch a new surface all-in-one PC at an event next week, which will likely contribute to the next quarter of the area commercial enterprise.
Microsoft must be in blissful silence to cover the surface has received call after earnings because it offers exactly what is on the surface of the family. In a straight fight head to head with almost any hardware manufacturer, the range area is the second best in terms of sales and market share. Against major rivals Apple, surface and Pro 4 book sales struggle to move the needle relative to the iPad and Mac range.
Perception is everything to the family of the surface. Microsoft does not have to enter a battle retail with Apple MacBook hardware. The purpose of the surface is not to dominate the market; the goal is to build the brand, to build a strong community of supporters to demonstrate that Windows 10 is innovative and have something bright that it can act as a physical manifestation of Microsoft that everyone is proud of.
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