Windows 10 may be the final piece of Microsoft for desktop PCs and Tablet market varied, but its smartphone application of Windows 10 that attracted my attention this week. Not in flagship Lumia 950 and XL 950 devices (provided they show promise), but something a little smaller, a little less powerful and much cheaper.The Lumia 535 is the first device Lumia brand after spending Microsoft Nokia devices and services division in Redmond.
In no case was the combined kill the flagship high-end device - for $ 120 (£ 85), the combined budget was a device to quickly examine the past advanced users.
For everyone else, it becomes much more than what was (and is) expected a smartphone.
There were a few problems. With only 8 GB of internal storage, the 535 was a little on the narrow side (except for the frugality of Windows Phone 8.1). Construction is shameless in its use of plastic and never be mistaken for anything other than a combined budget.
The screen is not bright colors more expensive devices and touch screen still needs a positive press register a touch event. And, of course, the device comes with Windows Phone 8.1, which means that security is integrated with cloud services from Microsoft, but the scene of a third-party software was very limited.
Why am I talking about a plan announced in November 2014 device? Since Microsoft is launching Windows 10 Lumia 535s worldwide. The free update brings updated with the same software as the flagship Lumia 950 and Lumia 950 XL combined budget.
Unlike the devices 950, I think the rebirth of Windows 10 powered Lumia 535 is a better indication that Microsoft is its strategy of smart phones.
This strategy has been built around sales of smartphones or from the computer on the market, but to get registered to Microsoft cloud services users.
Once they were taken on board, Microsoft will try to monetize through the Office 365 subscriptions, regular payments for more storage space, the subscription streaming music and other online services.
Equipment sales are a means to an end. Actually, no matter where users are. It could be a Surface, iPhone, iPad or Android device Pro tablet.
They could come from devices like the Lumia 950 and Lumia 950 XL, but it is unlikely that these iconic devices are in large numbers.
Last year Microsoft showed Windows Phone where it could make a difference and was not at the top end of the portfolio, which was in the area of budget device.
That's where Nokia excelled, and part of that jurisdiction did make the jump to Microsoft. While margins are very thin at this point, Windows 10 will happily run with components "off-the-shelf" smart phones, including the popular Snapdragon system on chip design.
If Microsoft (or manufacturing partner) wants to press hard on the budget market, then a device like the Lumia 535 (standard, sold under a hundred dollars, and operates under Windows 10) would be a device attractive.
Manufacturers include the lower end of the market where older chips and lower characteristics are the order of the day to sell as many phones as possible, and Microsoft will not have to worry about trying to get a percentage of narrow margins .Microsoft becomes the key for users in the cloud, and if that means sacrificing immediate income hit when a unit is sold turnover follows the user, so be it. That is the strategic direction gave Satya Nadella Microsoft and the current shape of the market should help this strategy.
While Apple continues to carve the lion's share of material benefits, the other major smartphone manufacturers are looking at a stack 'em high and sell' em cheap model to get enough revenue and earnings growth.
Given the time, Windows 10 will be considered as the real alternative to Android at the lower end of the market. The Lumia 535 update shows that the operating system can run comfortably on a 1.2 GHz Snapdragon 200 with 1 GB of RAM and 8 GB of storage.
Microsoft has an efficient operating system to provide manufacturers rather than Google, and Redmond has another tentacle to acquire customers for its cloud.
No comments:
Post a Comment