Wednesday 17 June 2015

Microsoft Finally Gets That It Won’t Win the Smartphone War

Microsoft Finally Gets That It Won’t Win the Smartphone War:

On Wednesday, Microsoft CEO Satya Nadella email staff to update on a number of leadership changes within the company-changes that seem to have been a long time coming.

The announcement included a number of high-level outputs, and the reorganization of existing frameworks, but the most telling of these changes is, perhaps, the output of Stephen Elop, former CEO of Nokia. Business mobile phones Nokia After Microsoft acquired for more than $ 7 billion in 2013, Elop became head of the unit devices Microsoft, a move that has led to speculation that it would consolidate efforts in difficulty the company to make its own smartphone and eventually succeed Steve Ballmer as CEO. None of these things happened, and its output now seems to be a strong signal that whatever Microsoft is, at least in spirit, the secession of a crowded smartphone market that has become increasingly difficult to penetrate.

These are not the first signs of these changes NADELLA. Last July, the Director General also issued a long memorandum explaining that the company refines its approach to be a "company of devices and services" to one that promotes productivity and cloud computing. "At our core, Microsoft is the productivity of the company and the mobile platform and the first-first world cloud," Nadella wrote at the time. A few days later, it was announced that the company will cut 18,000 employees, most team members included Nokia.

And yes, it is not surprising that almost a year later, would Elop also said goodbye. "Stephen and I have agreed that now is the right time to withdraw from Microsoft," they wrote in his prose generally Nadella asshole. "I regret the loss of leadership it represents, and I'm excited to see where his next destination will be."

Elop is not the only victim of this new direction for Microsoft. Nadella also announced the departure of Kirill Tatarinov, the head of the group of Microsoft Business Solutions; Eric Rudder, Microsoft a veteran of 25 years which led to its advanced technology initiatives and education; and Mark Penn, the advertising executive behind some of the most memorable advertising campaigns and doubtful Microsoft.

In addition to these outputs, Nadella also is developing existing staff, the reorganization of the engineering team in three basic groups: one that will focus on cloud and enterprise product, which will focus on applications and services, and a third it will work on the platform and Windows devices, including the Lumia phones, tablets Surface, Xbox and augmented reality devices HoloLens Microsoft. But while devices remain part of the future of Microsoft, the CEO said they are, in part, a way to make the Windows platform, which is now so heart of the mission of the company. As Nadella writing team and the Windows "includes all the technical capacity to carry out revolutionary innovations that will drive Windows ecosystem forward."

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