Take the news that Apple's dominance in profits by selling smart phone environment. Taking over one hundred percent (with global losses counted in stocks), IOS has an advantage in Google. However, Google should not be too worried about this news. The focus on sales on the computer, while the current value of each Google device is to put another person in the Google service (or presence of your consolidation life of an existing user). These users are monetized by Mountain View from the list price or the benefit obtained in the matter.
This also means that Google can get into a slice of iOS users. Assuming that consumers have a lot of cloud data and multiple service accounts, applications for Gmail, Google Calendar, YouTube and others provide Google with their hardware (and OS), it does not make premiums control. Good job if you can get it.

Is it a wonder Microsoft is following the same path?
Microsoft's cloud computing strategy is not unique, but we rarely see a review of this scale. Follow the same principles as the Google app. The key is to allow the user to use the service capability of the Microsoft platform, no matter what they are in, not just Windows 10. If they are on iOS, Outlook email should be an option. Yes Running OneNote on MacOS X. MS Word and MS sheet are available on Android. Wherever there was a user, Microsoft wants to be there to take their share of their lives, using online, online services.
What should be more exciting than Windows 10 continues to grow is how Microsoft monetizes the Windows 10 user base to a greater degree than previous platform iterations. Not only does the cloud account of the user integrated into the operating system, but additional services such as cloud storage, Office 365, and Groove Music (to name three) are part of the Microsoft user account.